Be a Local Loveva shopping App
Client: Retail Alliance
Working with: HNY Creative
Retail Alliance, a non-profit organization of local business owners, was simply looking for a marketing tool to increase awareness of the importance of buying and shopping local. Working with HNY Creative (a collective of freelance designers and developers), we presented them with a solution that did that and much more: the Be a Local Business LOVEVA (pronounced "luh-vuh") shopping reward program and app.
We worked very closely with Retail Alliance to develop the brand, tone and app functionality to work well for local consumers in the area as well as the businesses in the program.
The app features a detailed business directory that users can explore via map or various search categories and criteria. When users make a purchase, they use the app to scan a QR code to earn a heart. Collect 10 hearts and they can redeem them for a reward at any participating business. They can then encourage friends to shop local by gifting their reward to a friend. Users even earn badges by meeting certain shopping criteria.
Along with the brand and app, we created a responsive website that includes details about the app, but also serves as a web-based local business directory, a control suite for managing businesses and usage statistics, and custom illustration elements to use in their online, social media and print marketing.