Be a Local Loveva shopping App

Client: Retail Alliance

Working with: HNY Creative

Year: 2014

Retail Alliance, a non-profit supporting local business owners, wanted a simple way to raise awareness around shopping local. Partnering with HNY Creative, we delivered a solution that went beyond marketing: the Be a Local Business LOVEVA (pronounced “luh-vuh”) rewards app and program. We worked closely with Retail Alliance to shape the brand, tone, and app experience for both local shoppers and participating businesses.

The app features a searchable, map-based business directory and a rewards system where users scan QR codes to earn hearts. After collecting 10 hearts, users can redeem a reward—or gift it to a friend—and earn badges along the way.

Alongside the app, we designed a responsive website that explains the program, doubles as a web-based business directory, and includes tools for managing businesses, tracking usage, and supporting marketing across web, social, and print.